The Next Generation NCLEX Project

The NCSBN Clinical Judgment Measurement Model (CJMM), a systematic, evidence-based framework for measuring whether nurse licensure candidates demonstrate at least minimal competence with respect to clinical judgment and decision making was published.

NCSBN has employed a number of ways to inform nurse educators, nurses, nursing students, health care administrators and employers, and the general public about the Next Generation NCLEX (NGN) project. These varied methods include: published research, The NGN Newsletter, and presentations about the NGN at various conferences, among others. It is imperative to reach the widest possible audiences to inform and educate them about the NGN and what it means for the future of nursing. One special launch included a series of videos titled NGN Talks. These brief five to seven-minute informational videos, presented by NCSBN Examinations department staff, provide up-to-date information regarding aspects of the ongoing NGN project. Watch all episodes of Next Generation NCLEX Talks here.

NCSBN filmed a commercial with the CBS Community Partnership Program at the Health Sciences Lab at Loyola University’s School of Nursing in Maywood. The commercial is part of a digital marketing campaign to educate select audiences about NGN, deployed across a variety of digital media platforms. The 30-second commercial utilized NCSBN staff from across the organization. In addition to NCSBN staff, two professional actors were hired to play the main roles in the spot, one of whom is actually a registered nurse. Playing the younger nurse in the scenario, her expertise added to the realism and made it easier for NCSBN’s nursing experts to explain what she needed to do in each scene. Additionally, a long-form, three-and-a-half-minute video, detailing the various types of questions that would be in the NGN exam, was also produced.

There are several mechanisms by which the  commercial spots are distributed: a combination of display, video, email marketing and social media will be used to increase awareness about NGN.

The campaign will run over a period of several years and will be evaluated on an ongoing basis to adapt its messages and how they are delivered to best promote NGN to the targeted audiences. Results and reactions from the campaign thus far are very positive and NCSBN expects this campaign to be very successful in the long term.